The Ups and Downs of CPA Marketing

Low-Risk Factors to Consider

• The high risk is on the content creator’s end, as his commission depends on both conversion rates and the advertised website. If the creator encourages users to click on an updated and slow website, he gets paid but might lose his authority in front of his audience.
• Influencers might be eager to engage in CPA campaigns, as payment is quick and there is no hold date, as working with traditional affiliate marketing.
• Creators are more eager to accept the deal than a traditional buying campaign for an audience that might get tired of spending money.

Some Challenging Factors for You

• The contract with the creator must state facts about the content. Since they are free to promote it in a personalized manner for their community, the message must also suit your brand specs and value.
• Some influencers who do not actively work with affiliate marketing might be reluctant to CPA proposals.
• There is no minimum or good payment offer for the influencer, who might usually earn less or more from referrals.

CPA Marketing Best Practices for Brands

CPA marketing does not mean you must provide a link and see what happens. Feel free to get creative and even think about adding above-the-fold proposals into a discussion. Above the fold is the term for content visible on a publisher’s website without scrolling down. However, remember that the influencer has a unique and powerful tone of voice, so refrain from limiting their creativity or making them feel uncomfortable due to too many requests.

Influencers are your partners. Feel free to treat them as such and even develop a long-term connection if the first collaboration turns out to be a success for both of you. Maintain a positive tone, consider their input on the audience, and think about additional ways to benefit from the relevant content they create.

Once you decide that you want to get into CPA marketing, it might come easy to join specialized networks. Yet, some of these websites might be shady and harm your brand reputation due to low-quality content. Some offers might even be spammy, and such an association might harm your business. Make a thorough research of the networks you discover before engaging in the journey.

Review your website or social media channels before starting to negotiate with the content creator. Provide your future users with a clean, fast, friendly way to meet your brand. The leads you get should be valid, so consider welcoming them properly. Remember that your website should be mobile and SEO optimized. Carefully consider your niche. According to Ahrefs, the most lucrative niches for CPA now are:

• Vacuum cleaners.
• Travel car seats.
• Earbuds and headphones.
• Hotels with jacuzzi.
• Zero waste.
• Golf equipment.

On a large scale, lucrative fields are fitness, travel, and tech.

Also, mention the preferred and forbidden advertising channels in your agreement, if there are some. Creators might use Google, Facebook, Twitter, Reddit, Pinterest, YouTube, Linkedin, Instagram, and others, along with ad options. Even email marketing campaigns might come into the discussion.

Best Tools for Brand CPA Marketing

You cannot embark on a trip without knowing where it leads, right? Carefully select your tools to measure as many of the results as possible. Here are some suggestions:

• Google Keyword Planner: Find the best keywords for your audience and use them when building the landing pages or website pages you will use in the campaign.
• Mention: Use brand mentioning tools to measure the social media channels you are visible throughout the campaign, as well as user shares and comments.
• CPA platforms with a clean dashboard: If you turn to platforms, always ensure you choose the ones that offer complete dashboards that provide you with as much information about your audience as possible.
• Link tracking: You might prefer the Google UTM or Bitly. However, don’t skip this stage. Find the best tool that you will use to track your link activity.