Understanding how A.I. really works and the difference between basis A.I. modules and platforms that integrate A.I. to respond to more complex needs helps us better understand how we can leverage If you missed our last article, you might want to take a look before reading this one.
Let’s dive in in some real life use cases, based on our experience after more than two years of helping our clients to use A.I. to implement digital transformation or better achieve their objectives.
Discover the A.I. powered platforms for you
The internet is full of A.I. powered platforms that respond to a vast array of needs when it comes to business, from generic workload optimisation, budget optimisation, automation or even specific needs.
If you have a need that might be responded to using any type of A.I. module or a combination of them, there might already be a SaaS platform that can help you. Research it on the internet (you can even use a research A.I. module, such as Chat GPT, to find a solution) or discuss to an A.I. consultant that can better understand your needs and offer you a turnkey solution, including customization and implementation.
Create your own A.I. solution
If your need is so specific that you can’t find an already developed solution, or you already have your own digital ecosystem, the solution is to create a custom fit platform that integrates A.I. modules to support you.
In this case, a discussion with a specialist is mandatory to understand how you can do that and what are the limitations. You might need to combine more than one module, integrate in your current platforms or even develop new dashboards. Also, make sure you consider the user experience - any platform that you develop needs to be user centered to ensure a smooth adaptation of the platform amongst the users (they might be your clients, your team or even external users that buy access to your platform).
Go the extra-mile - A.I. powered marketing campaigns
We talked about A.I. platforms that respond to business needs, but you can go the extra mile while using A.I.: You can create custom-made platforms that integrate A.I. to create extra value for the customer and to enhance the relationship between brands and their audience in the marketing landscape.
Personalization has always been a good hook in every marketing campaign, and there are a lot of successful examples. But now, A.I. offers us the possibility to actually create this type of personalization in real time and not only: we can get input from our customer to personalize beyond the information we know about him. We can personalize based on personal thoughts, opinions, and specific input. Cool, right?
An artificial intelligence specialized digital strategist will help you identify opportunities for your brand to enhance its digital presence.
Conclusion
Begin your digital transformation as soon as possible and allow your brand to benefit from all that A.I. integration has to offer, such as business processes automation, costs and workload optimisation, user experience improvement or innovation.
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