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ChallengeTo create a real-life activation aligned with the Splash brand, its values, the context of Nostalgia, and the shared target audience of both brands - while delivering both awareness and commercial benefits (new users).SolutionSplash’s activation for the <a href="https://nostalgia.love/">Nostalgia festival</a> aimed primarily to increase brand visibility among a young, urban audience and attract new users through a memorable digital activation. The focus was on awareness and simple gamification, in a retro setting full of emotion and positive energy.Splash Stand - the on-site activationWe designed a retro-style booth inspired by the staircase area of apartment blocks, where people used to hang out and chat. The decor quickly caught people’s attention and became a popular spot for socializing and taking photos.At the stand, two hostesses with tablets invited attendees to enter a contest - a quiz with 3 questions inspired by retro song lyrics. Answers were quick, and prizes were awarded on the spot.The App - the digital elementThe app was designed to work with just a few screens, being simple and easy to use. After answering the 3 questions, users instantly found out whether they won a physical prize or free minutes with <a href="https://ridesplash.com/">Splash</a> scooters.We built a simple, intuitive, and interactive app for Splash to support a quiz-style activation across just a few screens—all delivered in a short execution time and naturally integrated into the festival context.How it works: a mini-quiz with 3 questions inspired by famous retro lyrics, with instant prizes given through a “winning positions” mechanism (offering in-app or physical prizes like t-shirts or backpacks).Technologies:<ul><li><a href="/blog/react-native">React Native</a> - for fast cross-platform development.</li><li>react-navigation - for architecture structuring and screen navigation.</li><li>react-native-reanimated - for smooth transitions and light animations.</li></ul>

Context:We’re in the digital era, and a brand’s online presence is a must - but not always enough. Splash, a green micro mobility brand offering scooter rentals in Bucharest, came to us with a really cool brief: a real-life activation, not just digital, for their partnership with the well-known Nostalgia festival.

ResultsFor Splash:<ul><li>Organic increase in the number of accounts created during the event.</li><li>Association with an iconic event for the target audience.</li><li>An effective way to introduce users to the Splash ecosystem through a fun and memorable experience.</li></ul>For Nostalgia:<ul><li>A digital activation perfectly integrated with the festival vibe.</li><li>A constant attraction and interaction point for attendees.</li><li>Smart distribution of physical prizes through a simple and scalable digital system.</li></ul>

ProvocareCrearea unei activări real life, care să fie aliniată cu brandul Splash, cu valorile și contextul Nostalgia, cu targetul comun al ambelor branduri și care să aibă atât beneficii de awareness, cât și comerciale (utilizatori noi).SoluțieActivarea Splash pentru <a href="https://nostalgia.love/">festivalul Nostalgia</a> a avut ca scop principal creșterea vizibilității brandului în rândul publicului tânăr și urban, precum și atragerea de utilizatori noi printr-o activare digitală memorabilă. Accentul a fost pus pe awareness și gamificare simplă, într-un cadru retro, plin de emoție și energie pozitivă.Standul Splash - activarea la evenimentAm creat un stand cu un vibe retro, inspirat de scara blocului, unde lumea obișnuia să stea la povești. Decorul a atras rapid atenția și a devenit un loc popular de socializare și făcut poze.La stand, două hostese echipate cu tablete invitau participanții să intre în concurs - un quiz cu 3 întrebări inspirate din versuri retro. Răspunsurile erau rapide, iar premiile se acordau pe loc.Aplicația - elementul digitalAplicația a fost gândită să funcționeze în doar câteva ecrane, fiind simplă și ușor de folosit. După ce utilizatorii răspundeau la cele 3 întrebări, aflau instant dacă au câștigat un premiu fizic sau minute gratuite cu trotinetele <a href="https://ridesplash.com/">Splash</a>.Am creat pentru Splash o aplicație simplă, intuitivă și interactivă, care să funcționeze ca suport pentru o activare de tip quiz, în doar câteva ecrane - totul livrat într-un timp scurt de execuție și integrat natural în contextul festivalului.Cum funcționează: un mini-quiz cu 3 întrebări inspirate din versuri retro celebre, cu premii instant oferite printr-un mecanism de tip poziții câștigătoare (cu premii în aplicație sau fizice, precum tricouri sau ghiozdane).Tehnologii:<ul><li><a href="/ro/blog/de-ce-react-native">React Native</a> – pentru dezvoltare rapidă cross-platform;</li><li>react-navigation – pentru structurarea arhitecturii și navigarea între ecrane;</li><li>react-native-reanimated – pentru tranziții fluide și animații ușoare.&nbsp;</li></ul>

Afla cum Splash a transformat prezenta la festivalul Nostalgia intr-o experienta interactiva si memorabila, cu un stand retro, quiz pe loc si premii.

Studiu de Caz: Activare Splash - Nostalgia

Cu un stand retro, un quiz în doar câteva ecrane și premii pe loc, experiența Splash a fost mai mult decât memorabilă - a fost un pas smart către un public nou. Uite cum a decurs totul.

Cu un stand retro, un quiz în doar câteva ecrane și premii pe loc, experiența Splash a fost mai mult decât memorabilă - a fost un pas smart către un public nou. Uite cum a decurs totul.

Studiu de Caz: Activarea Splash la Festivalul Nostalgia

Splash turned its presence at the Nostalgia Festival into an interactive and memorable experience, featuring a retro stand, quiz, and instant prizes.

The Splash app at the Nostalgia Festival - digital activation and instant prizes.

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Case Study: Splash - Nostalgia Festival

With a retro stand, a quiz spread across just a few screens, and instant prizes, Splash delivered more than just a memorable experience - it was a smart move toward reaching a new audience. Here’s how it all went down.

With a retro stand, a quiz spread across just a few screens, and instant prizes, Splash delivered more than just a memorable experience - it was a smart move toward reaching a new audience. Here’s how it all went down.

Case Study: Splash Activation at the Nostalgia Festival

One of the digital marketing channels most impacted by technological progress and the integration of artificial intelligence is performance (or paid media). Whether we're talking specifically about Google Ads, Meta campaigns, other platforms, or the evolution of media strategy in general, it's clear that things are getting better and better.Campaign Optimization with Artificial IntelligenceWhether it's the integration of artificial intelligence by major programmatic advertising platforms (Google Ads, Meta, LinkedIn, etc.) into their own tools, or the use of third-party apps to optimize our work with paid campaigns, the positive impact of AI on this niche is undeniable.What we can do with AI:<ul><li>Optimize creative production through automatic generation of multiple assets.</li><li>Improve segmentation and micro-segmentation for more precise targeting, as well as create automations based on AI-generated insights.</li><li>Focus on omnichannel integrations and better performance measurement to improve ROI.</li></ul>To support a more effective implementation of <a href="/services/performance-marketing">our agency’s paid media</a> methodologies for clients, Codezilla will soon launch <a href="http://beestack.ai">BeeStack</a>, a marketing intelligence app that helps integrate and streamline digital marketing processes with an omnichannel, AI-powered approach.You can join the waitlist to get extended benefits, 3 months free access, and early access after launch.Shift to First-Party DataThe “more is better” mindset no longer applies in digital marketing. On the contrary, the more targeted the communication, the better the results and ROI.If you haven't yet made the effort to transition your data strategy toward First-Party Data, now is the time. A database of directly interested users who have given consent to receive your communications will not only generate a better return, but will also help you strengthen your position in the market.Learn more about data types:<ul><li>First-Party Data Collected directly by a company or brand from its users, such as form submissions, newsletter signups, purchase history, in-app interactions, loyalty programs. If stored correctly in a CRM (Customer Relationship Management system), this data is even more valuable - accurate, relevant, and compliant with privacy regulations (GDPR, CCPA).</li><li>Second-Party Data This is someone else’s first-party data, shared through a partnership. For example, a clothing brand may collaborate with a retailer to access customer preference data. This data can be valuable and reliable but requires well-structured strategic partnerships.</li><li>Third-Party Data Collected and sold by external vendors, without a direct relationship with users. In the GDPR era - especially as users become more cautious about their privacy - this is no longer considered a reliable or ethical option.</li></ul>Modern Channels and Approaches: CTV and Interactive AdsEqually important to optimizing performance through AI-based strategies and data collection is the adoption of modern tactics and channels that are proving increasingly effective - such as CTV and Interactive Ads.<ul><li>CTV (Connected TV) refers to advertising on smart TVs and streaming devices (e.g., Roku, Apple TV, Amazon Fire Stick, Samsung Smart TV). Its usage is increasing, and it’s delivering great results thanks to the rising adoption of these devices.</li><li>Interactive Ads are a strong choice in an oversaturated digital ad environment. These formats allow users to engage directly with ads (e.g., click, swipe, voice responses, QR scanning), creating more engagement and higher recall.</li></ul>

The world of digital marketing is evolving faster than ever, with AI playing a central role in shaping strategies and improving campaign performance. In 2025, businesses must adapt to new tools, data strategies, and advertising channels to stay competitive. From Google Ads and Meta to first-party data and Connected TV, here are the key trends that will define digital marketing success this year.

Implement these three trends into your performance campaigns and watch your results improve.Also, don’t forget the “oldies but goldies”: continue to invest in <a href="/services/seo">SEO optimization</a> for long-term impact and work with <a href="/get-to-know-us">digital marketing specialists</a> who can offer solutions tailored to your needs.

Unul dintre canalele de marketing digital care a fost cel mai impactat de progresul tehnologic și integrarea inteligenței artificiale este canalul de performance (sau paid media). Indiferent că vorbim specific de campanii de Google Ads, Meta, alte platforme sau chiar la modul generic de felul în care strategia de media a evoluat, putem spune că lucrurile stau din ce în ce mai bine.Optimizarea campaniilor cu Inteligența ArtificialăIndiferent că este vorba despre integrarea inteligenței artificiale de către marile platforme de publicitate programatică (Google Ads, Meta, LinkedIn, etc) în propriile aplicații sau de folosirea unor aplicații externe pentru a ne optimiza munca atunci când vine vorba de campanii plătite, este evident impactul pozitiv adus de AI pe această nișă.Ce putem face cu Inteligența Artificială:<ul><li>Optimizarea producției de creative prin declinarea automată a mai multor asseturi;</li><li>Optimizarea segmentărilor și microsegmentărilor pentru o targetare mai precisă, precum și crearea de automatizări bazate pe insight-uri automate;</li><li>Focus pe integrări omnichannel și măsurarea rezultatelor mai bine, pentru a îmbunătăți ROI-ul.</li></ul>Pentru a susține punerea în practică mai eficientă a metodologiilor folosite de <a href="/ro/servicii/achizitie-media">agenția noastră de paid media</a> pentru clienți, Codezilla va lansa în curând aplicația <a href="http://beestack.ai">BeeStack</a>, o aplicație de marketing inteligence care te ajută să integrezi și să eficientizez procesele de marketing digital cu o abordare omnichannel și folosindu-te de AI - te poți înscrie pe lista de așteptare pentru beneficii extinse, gratuitate timp de 3 luni și acces imediat după lansare.Shift către first party dataCu cât mai mult, cu atât mai bine - nu mai este de mult valabil când vine vorba de marketing digital. Dimpotrivă: o comunicare cât mai targetată ne aduce rezultate mai bune și ROI mai mare.Dacă nu ai făcut încă eforturi pentru a-ți schimba strategia de date într-o strategie de tip First Party Data, acum este momentul să o faci. O bază de date de utilizatori direct interesați, care și-au dat consimțământul pentru a primi notificări din partea ta, nu numai că îți vor aduce return mai bun, dar te vor ajuta și să îți consolidezi poziția în piață.Află mai multe despre tipurile de date:<ul><li>First-Party Data Sunt date colectate direct de la utilizatori de către o companie sau un brand, precum date transmise prin formulare, înscrieri la newsletter, istoricul de cumpărături, interacțiuni în aplicație, programe de loialitate. &nbsp;Dacă aceste date sunt stocate corect într-un CRM (Customer Relationship Management), atunci sunt cu atât mai valoroase, deoarece sunt precise, relevante și conforme cu reglementările de confidențialitate (GDPR, CCPA);</li><li>Second-Party Data Acestea sunt first-party data ale altcuiva, partajate printr-un parteneriat, de exemplu un brand de îmbrăcăminte colaborează cu un retailer pentru a accesa date despre preferințele clienților. Și acestea pot fi valoroase și fiabile, dar necesită parteneriate strategice construite corect;</li><li>Third-Party Data Sunt colectate și vândute de furnizori externi, fără o relație directă cu utilizatorii, așadar în era GDPR, mai ales luând în calcul consumatorii care nu mai dispuși să fie neglijenți când vine vorba de confidențialitatea lor, nu mai sunt deloc o soluție corectă.</li></ul>Canale și abordări moderne: CTV și Interactive AdsLa fel de importantă ca optimizarea resurselor și a performanței prin strategii bazate pe AI și strategii de colectare de colectare de date, este și abordarea unor tactici și canale moderne, care se dovedesc a fi din ce în ce mai eficiente: CTV sau Interactive Ads.<ul><li>CTV (Connected TV), mai exact publicitatea difuzată pe televizoare inteligente și dispozitive de streaming (ex: Roku, Apple TV, Amazon Fire Stick, Samsung Smart TV), este din ce în ce mai folosită și da rezultate foarte bune, datorită extinderii folosirii acestor tipuri de device-uri;</li><li>De asemenea, pentru o diferențiere în ecosistem digital suprasaturat de reclame, Interactive Ads este o idee foarte bună: acestea sunt formate de anunțuri care permit utilizatorilor să interacționeze direct cu reclama (ex: click, swipe, răspuns vocal, scanare QR).</li></ul>

Afla care sunt trendurile in marketingul digital: optimizarea campaniilor cu AI, trecerea la first-party data si noile canale precum CTV si reclame interactive.

Trenduri in Marketing Digital in 2025: Paid Media

Marketingul digital trece printr-o transformare accelerată în 2025, iar inteligența artificială joacă un rol esențial în optimizarea performanței.

Marketingul digital trece printr-o transformare accelerată în 2025, iar inteligența artificială joacă un rol esențial în optimizarea performanței.

Trenduri în Marketing Digital în 2025: Google Ads, Campanii Meta și alte forme de Paid Media

Marketing trends in Paid Media for 2025: AI-powered campaign optimization, the shift to first-party data, and emerging channels like CTV and Interactive Ads.

Learn all about paid media trends in 2025.

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Digital Marketing Trends in 2025: Paid Media

The world of digital marketing is evolving faster than ever, with AI playing a central role in shaping strategies and improving campaign performance.

The world of digital marketing is evolving faster than ever, with AI playing a central role in shaping strategies and improving campaign performance.

Digital Marketing Trends in 2025: Google Ads, Meta Campaigns and Other Forms of Paid Media

We spoke for capital.ro about the challenges and evolution of the digital industry in 2024, the upward trend Codezilla is on, and the directions for the upcoming year. From resource optimization to international expansion, discover how we have strengthened our position in the digital market.<a href="https://www.capital.ro/industria-digitala-in-2024-codezilla-vorbeste-despre-un-an-plin-de-provocari.html">Read the full article here!</a>

Am vorbit pentru capital.ro despre provocările și evoluția industriei digitale în 2024, despre trendul ascendent pe care se află Codezilla și despre direcțiile pentru anul viitor. De la optimizarea resurselor la extinderea internațională, descoperă cum ne-am consolidat poziția pe piața digitală.<a href="https://www.capital.ro/industria-digitala-in-2024-codezilla-vorbeste-despre-un-an-plin-de-provocari.html">Citește întregul articol aici!</a>

Descoperă cum Codezilla a depășit provocările din 2024, a avut o creștere de 15% și s-a extins pe plan internațional. Citește articolul complet despre cum am evoluat și ce planuri avem pentru viitor.

Industria digitală în 2024: Provocări și creștere

Anul 2024 a fost unul plin de provocări și oportunități pentru industria IT.În ciuda contextului economic dificil, Codezilla a continuat să crească, să inoveze și să se extindă pe piețe internaționale. Descoperă mai multe despre evoluția noastră și planurile pentru viitor.

Anul 2024 a fost unul plin de provocări și oportunități pentru industria IT.

Industria digitală în 2024: Codezilla vorbește despre un an plin de provocări

Discover how Codezilla navigated the challenges of 2024, achieved 15% growth, and expanded internationally. Read the full article for insights into our journey and future plans.

The Digital Industry in 2024: Challenges & Growth

2024 has been a year of both challenges and opportunities for the IT industry.Despite the economic downturn, Codezilla has continued to grow, innovate, and expand internationally. Find out more about our journey and future plans.

2024 has been a year of both challenges and opportunities for the IT industry.

Discover how Codezilla overcame the challenges of 2024, achieved a 15% growth, and expanded internationally. Read the full article about our evolution and future plans.

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The Digital Industry in 2024: Codezilla Talks About a Year Full of Challenges

<h3>Brief</h3>ALL Logistics Group needed a scalable and highly flexible solution to manage and distribute content from a single central point to multiple frontend sites.<h3>Challenge</h3>The main challenge was that each site had specific requirements in terms of content and permissions, requiring careful organization of data and access without compromising performance and security.<h3>Approach</h3>Our approach involved developing a Drupal theme with a headless frontend built in React, providing the ALL Logistics Group brands with the flexibility they needed. This allowed for cost optimization, maintaining group unity, while also enabling customization and achieving the performance of custom-developed websites built to the highest standards.<h4>Documentation and Business Analysis</h4>Given the project's complexity in terms of the number of websites, the documentation and business analysis phase was extremely important, ensuring the project's success.We identified the necessary components and their causal relationships, created wireframes, defined the UX for each component, and used the Gherkin language to create detailed documentation.<h3>Technologies Used</h3>We implemented a headless Drupal backend connected to multiple frontends built in React. Drupal not only manages the content but also structures it into separate groups corresponding to each site, with dedicated permissions and users. This ensures that each frontend accesses and displays only the relevant content.<h4>Why We Chose Headless Drupal:</h4><ul><li>Advanced Content Management: Drupal offers exceptional flexibility in managing content, allowing it to be segmented according to the needs of each site. This enabled us to organize the content into distinct groups, each accessible only by the users and permissions specific to each frontend.</li><li>Detailed Access Control: Thanks to Drupal's robust permissions system, we ensured that each frontend site interacted only with its specific content. Authentication and authorization based on OAuth2 strengthened this control, adding an extra layer of security.</li><li>Reliability and Scalability: Drupal is a mature and reliable platform that can handle large volumes of content and users without compromising performance. The flexibility to add new modules and extensions as needed was a key factor in choosing this CMS.</li><li>Powerful Customization Capabilities: Drupal allows full customization of how content is managed and exposed, without imposing strict technological limitations. This adaptability enabled us to perfectly configure the backend to meet the needs of each React site.</li></ul><h3>Technical Details</h3><ul><li>Backend: The headless Drupal backend serves content via JSON, allowing frontends to access the necessary data through specific endpoints for each content group. Each content group is organized according to the designated site, offering precise control over the distributed data.</li><li>Authentication: OAuth2 was implemented to secure API access, ensuring that only authorized users could access the data specific to each site.</li><li>Frontend: React was used to create dynamic and interactive interfaces, directly connected to the Drupal backend via JSON APIs, delivering a fast and seamless user experience.</li></ul><h3>Group Universe</h3>The group’s universe, a recognizable element across all group brands, was integrated into all websites, both on the homepage and in the hero sections. This ensured consistency and showcased the extensive experience of the group’s companies.

After the rebranding developed by Codezilla for the ALL Logistics Group and the other companies in the group, the next step in the collaboration was the development of the group's 9 company websites.The project arose in the context of several companies joining the group and the need to consolidate the group as a consistent and significant presence in the digital space.

<h3>Result</h3>Nine modern, user-friendly websites developed to the highest standards, built with a centralized content management solution but with clear segmentation for each site, ensuring a personalized and controlled experience for users.Drupal provided the flexibility, scalability, and security required to meet the project's demands, while integration with React enabled a modern and high-performance frontend experience.The proposed architecture allows for the addition of new sites or channels while enabling content and permissions management in a clear and efficient manner.

<h3>Brief</h3>Grupul Logistic ALL avea nevoie de o soluție scalabilă și cu flexibilitate ridicată pentru a gestiona și distribui conținutul dintr-un singur punct central către mai multe site-uri frontend.<h3>Provocare</h3>Provocarea principală a fost faptul că fiecare site avea cerințe specifice în termeni de conținut și permisiuni, necesitând o organizare atentă a datelor și accesului, fără a compromite performanța și securitatea.<h3>Abordare</h3>Abordarea noastră a constat în dezvoltarea unei teme Drupal cu frontend dezvoltat headless în React, care oferă brandurilor din Grupul Logistic ALL flexibilitatea de care aveau nevoie. Aceasta soluție a permis optimizarea costurilor și păstrarea unității de grup, oferind în același timp loc de personalizare și performanța unor website-uri dezvoltate custom la cele mai înalte standarde.<h4>Documentare și analiză de business</h4>Având în vedere complexitatea proiectului, la nivel de număr de website-uri, etapa de documentare și analiză de business a fost extrem de importantă, fiind cea care a asigurat succesul proiectului.Am identificat componentele necesare și relațiile de cauzalitate dintre ele, am creat wireframe-uri și am definit UX-ul pentru fiecare componentă, utilizând limbajul Gherkin pentru crearea unei documentații detaliate.<h3>Tehnologii folosite</h3>Am implementat un backend Drupal în mod headless, conectat la mai multe frontend-uri construite în React. Drupal nu doar că gestionează conținutul, ci îl și structurează în grupuri separate, corespunzătoare fiecărui site, cu permisiuni și utilizatori dedicați, asigurând că fiecare frontend accesează și afișează doar conținutul relevant.<h4>De ce am ales Drupal headless?</h4><ul><li>Gestionarea avansată a conținutului: Drupal oferă o flexibilitate excepțională în gestionarea conținutului, permițând segmentarea acestuia în funcție de nevoile fiecărui site. Astfel, am putut organiza conținutul în grupuri distincte, fiecare accesibil doar utilizatorilor și permisiunilor corespunzătoare.</li><li>Control detaliat al accesului: Datorită sistemului robust de permisiuni al Drupal, am asigurat că fiecare site frontend interacționează doar cu conținutul său specific. Autentificarea și autorizarea pe baza OAuth2 au consolidat acest control, aducând un plus de securitate.</li><li>Fiabilitate și scalabilitate: Drupal este o platformă matură și de încredere, care permite gestionarea unui volum mare de conținut și utilizatori fără compromisuri de performanță. Flexibilitatea de a adăuga noi module și extensii, la nevoie, a fost un factor esențial în alegerea acestui CMS.</li><li>Capabilități puternice de personalizare: Drupal permite personalizarea completă a modului în care conținutul este gestionat și expus, fără a impune limite tehnologice stricte. Această capacitate de adaptare ne-a permis să configurăm perfect backend-ul pentru nevoile fiecărui site React.</li></ul><h3>Detalii tehnice</h3><ul><li>Backend: Drupal headless servește conținutul prin JSON, permițând frontend-urilor să acceseze datele necesare prin endpoint-uri specifice fiecărui grup de conținut. Fiecare grup de conținut este organizat conform site-ului destinat, oferind un control precis al datelor distribuite.</li><li>Autentificare: OAuth2 este implementat pentru securizarea accesului la API, asigurând că doar utilizatorii autorizați au acces la datele corespunzătoare fiecărui site.</li><li>Frontend: React este utilizat pentru a crea interfețe dinamice și interactive, conectate direct la backend-ul Drupal prin API-uri JSON, oferind o experiență rapidă și fluentă pentru utilizatori.</li></ul><h3>Universul grupului</h3>Universul de grup, elementul de recognoscibilitate între brandurile grupului, joacă un rol esențial în susținerea experienței vastelor companii ale grupului. Acesta a fost integrat pe toate website-urile, atât pe homepage, cât și în zona de hero. În acest fel, am asigurat coerența și o identitate unitară pentru Grupul Logistic ALL.

Grupul Logistic ALL a colaborat cu Codezilla pentru dezvoltarea website-urilor tuturor companiilor din grup. Află cum am creat soluții online eficiente pentru 9 companii.

Studiu de caz: Dezvoltarea website-urilor pentru Grupul Logistic ALL

Grupul Logistic ALL a ales Codezilla pentru dezvoltarea website-urilor tuturor companiilor din grup. Descoperă cum am livrat soluții digitale personalizate și eficiente.

Studiu de caz: Grupul Logistic ALL - Dezvoltarea website-urilor pentru toate firmele din grup

ALL Logistic Group partnered with Codezilla for the website development of all the companies in the group. Find out how we created efficient online solutions for 9 companies.

Case Study: Website Development for ALL Logistic Group

ALL Logistic Group chose Codezilla for the website development of all companies in the group. Discover how we delivered customized and efficient digital solutions.

Case Study: ALL Logistics Group - Creating a visual identity / rebranding

Learn how Codezilla transformed ALL Logistic Group's online presence by developing high-performance websites

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<h2>Why Do You Need Web Development? Simple: Customers + Sales + Strong Brand!</h2><h3>1. 24/7 Availability</h3>Your customers can find you anytime, anywhere. A website is like an employee who never sleeps and answers questions exactly when needed. Whether potential customers are <a href="/services/mobile-development">on mobile</a>, tablet, or laptop, your business information must always be accessible and well-structured.<h3>2. Trust and Professionalism</h3>A well-made website positions you as an expert in your field. Customers will trust you more. With testimonials, a well-structured portfolio, and clear information about your services, you provide people with the assurance that they are dealing with a professional.<h3>3. More Leads, More Sales</h3>A conversion-optimized website works like a silent salesperson working 24/7. A well-placed contact form, call-to-action buttons, and compelling product/service descriptions help turn visitors into loyal customers effortlessly.<h3>4. Digital Marketing Strategies</h3>With SEO, social media, and online ads, your website becomes a client-attracting machine. A site without promotion is like a billboard in the middle of nowhere – that's why it must be optimized for search engines and integrated into your overall marketing strategy.<h2>What Makes a Website WOW?</h2><h3>1. Modern and Engaging Design</h3>Think about first impressions – nobody wants to visit a site that looks like it was built in 2005. A clean, intuitive, and visually appealing design makes a difference between a visitor who leaves immediately and one who stays to explore. Additionally, a responsive design is essential – if your site doesn’t look good on mobile, you’re losing a ton of potential customers!<h3>2. SEO – Your Invisible but Incredibly Powerful Friend</h3>A website without SEO is like a newspaper thrown into the desert. Does anyone see it? Not really! Search engine optimization helps you appear in the top results on Google, exactly when potential customers search for your products or services. This means technical optimization, quality content, and relevant links.<h3>3. Customized Features – Adapt to Your Customers!</h3>Not all businesses are the same, so your website should be unique! Do you need an online store, a booking system, or a customer portal? A skilled web developer can create exactly what you need. Moreover, if you have a rapidly growing business, you need a scalable platform that adapts to future demands.<h3>4. Security and Maintenance – No Unpleasant Surprises!</h3>An unsecured site is like an open door in a sketchy neighborhood. Hackers, viruses, technical issues – all these can harm your business. That’s why you need regular updates, an SSL certificate, and a robust data protection system. Additionally, having a team of developers who provide support and maintenance is a huge plus for your peace of mind.

Let's be honest – nowadays, if you're not online, you almost don't exist! Web development is no longer just a trend; it is the backbone of any business that wants to thrive. Imagine you have a fantastic store, but it's hidden in a dark alley with no signs. Well, that's what a business without a well-structured website looks like! Let's explore how a website can help take your business to the next level and attract customers like a magnet.

<h3>Conclusion? A Good Website is an Investment, Not an Expense!</h3>Whether you want to launch your business online or modernize your site, <a href="/services/web-development">web development</a> is the key to success. A well-crafted site can become a powerful tool for increasing sales, attracting customers, and strengthening your brand. Don’t hesitate – contact a team of specialists and turn your ideas into reality. Your business deserves to be seen by as many people as possible!

<h2>De ce ai nevoie de dezvoltare web? Simplu: clienți + vânzări + brand puternic!</h2><h3>1. Disponibilitate 24/7</h3>Clienții tăi te pot găsi oricând și de oriunde. Un website e ca un angajat care nu doarme niciodată și care le răspunde la întrebări exact când au nevoie. Indiferent dacă potențialii clienți sunt <a href="/ro/servicii/dezvoltare-aplicatii-mobile">pe mobil</a>, tabletă sau laptop, informațiile despre afacerea ta trebuie să fie mereu accesibile și bine structurate.<h3>2. Încredere și profesionalism</h3>Un site bine făcut te poziționează ca expert în domeniul tău. Clienții vor avea mai multă încredere să cumpere de la tine. Cu testimoniale, un portofoliu bine structurat și informații clare despre serviciile oferite, le oferi oamenilor siguranță că au de-a face cu un profesionist.<h3>3. Mai multe lead-uri, mai multe vânzări</h3>Un website optimizat pentru conversii funcționează ca un vânzător silențios care muncește 24/7. Formularul de contact, butoanele de CTA bine plasate și descrierile atractive ale produselor/serviciilor tale te pot ajuta să transformi vizitatorii în clienți fideli fără prea mult efort.<h3>4. Strategii de marketing digital</h3>Cu SEO, social media și reclame online, site-ul tău devine o mașinărie de adus clienți. Un site fără promovare este ca un panou publicitar în mijlocul pustietății – de aceea, trebuie să îl optimizezi pentru motoarele de căutare și să-l integrezi în strategia ta generală de marketing.<h2>Ce face un website sa fie WOW?</h2><h3>1. Design modern și captivant</h3>Gândește-te la prima impresie – nimeni nu vrea sa intre pe un site care arată ca și cum ar fi fost făcut în 2005. Un design frumos, curat și intuitiv poate face diferența dintre un vizitator care pleacă imediat și unul care rămâne pentru a explora mai mult. În plus, un design responsive este esențial – dacă site-ul tău nu se vede bine pe telefon, pierzi o grămadă de potențiali clienți!<h3>2. SEO – Prietenul tău invizibil, dar extrem de puternic</h3>Un site fără SEO e ca un ziar aruncat în deșert. Îl vede cineva? Nu prea! Optimizarea pentru motoarele de căutare te ajuta să apari în primele rezultate de pe Google, exact atunci când potențialii clienți caută produsele sau serviciile tale. Asta înseamnă optimizare tehnică, conținut de calitate și link-uri relevante.<h3>3. Funcționalități personalizate – Adaptează-te clienților tăi!</h3>Nu toate afacerile sunt la fel, așa ca site-ul tău trebuie sa fie unic! Ai nevoie de un magazin online, un sistem de rezervări sau un portal pentru clienți? Un dezvoltator web priceput îți poate crea fix ceea ce ai nevoie. Mai mult, dacă ai un business care crește rapid, ai nevoie de o platformă scalabilă care sa se adapteze cerințelor viitoare.<h3>4. Securitate și mentenanță – Nu vrei surprize neplăcute!</h3>Un site nesecurizat e ca o ușă lăsată deschisă într-un cartier dubios. Hackeri, viruși, probleme tehnice – toate astea îți pot afecta afacerea. De aceea, ai nevoie de actualizări regulate, un certificat SSL și un sistem solid de protecție a datelor. În plus, o echipa de dezvoltatori care să ofere suport și mentenanță este un plus pentru liniștea ta.

Descoperă cum dezvoltarea web îți poate transforma afacerea! Află de ce un website modern, optimizat SEO și adaptat nevoilor clienților este cheia succesului tău online.

Dezvoltare Web: Cheia succesului afacerii tale!

Afacerea ta are nevoie de un website bun la fel cum o mașină are nevoie de motor! Dezvoltarea web îți poate crește vizibilitatea, atrage mai mulți clienți și transforma vizitatorii în cumpărători.

Afacerea ta are nevoie de un website bun la fel cum o mașină are nevoie de motor! Dezvoltarea web îți poate crește vizibilitatea, atrage mai mulți clienți și transforma vizitatorii în cumpărători.

Discover how web development can transform your business! Learn why a modern, SEO-optimized website tailored to customer needs is the key to your online success.

The web development process includes design, optimization, and security.

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Web Development: The Key to Business Growth

If your business isn’t online, it’s like having a fancy store in the middle of nowhere! Web development puts you on the map and turns your brand into a client magnet. Let’s dive into how a great website can boost your business!

If your business isn’t online, it’s like having a fancy store in the middle of nowhere! Web development puts you on the map and turns your brand into a client magnet. Let’s dive into how a great website can boost your business!

Web Development: The Key to Business Growth!

When we talk about <a href="/blog/case-study-medlife-mobile-app">native applications</a>, each technology has its own needs, We will have two developments, with two different teams, with different technical capabilities and different budgets. So, the questions start to arise: what do I start with, Android or iOS? Or can I do both? How will it affect my customers if I do only one? Will I need a bigger budget if I want both of them?With trumpets and fireworks, React Native enters the scene.What Is React Native?React Native is an open source platform that allows the development of cross-platform mobile applications. This means that the developed application will be accessible on both Android and iOS with a single development.This is possible because, although it looks and feels like a native platform, the code is written in JavaScript. Swan, right?Platform BenefitsIt is clear that the main obvious benefit is to have a mobile application that is accessible from the beginning, for all customers who want to use it, whether they prefer Android or iOS. The good news is that React Native offers, in addition:<ul><li>Speed in development.</li><li>Cost efficiency.</li><li>Easy integration with external plugins on all operating systems.</li></ul>

Not always something that looks like a duck, walks like a duck and quacks like a duck, is a duck. Sometimes it's a swan! And React Native is clearly a swan.You already know that you want to develop a mobile app for your business, but don't know how to get started?

In addition to the advantages over native Android or iOS applications, it is good to know that React Native also has a good loading speed and that it invests in continuous platform development.&nbsp;Most of the time, when we talk about developing a mobile application, React Native is the obvious choice, and now we hope it is clear why.

Explore the strategic advantages of React Native technology with Codezilla. Elevate your digital development services for a fluid and powerful user experience.

Elevate your mobile experience with React Native

Not always something that looks like a duck, walks like a duck and quacks like a duck, is a duck. Sometimes it's a swan! And React Native is clearly a swan …

Native Mobile Applications:  React Native, the Obvious Choice. Why?

Advanced Technology and High PerformanceAdvanced technology of the platform means a lower resource consumption, that can be translated into fast loading and high performance of the website. So, if your project is a high complexity website, to minimize your server costs and have an increased performance after launch, Drupal is the best way to go.&nbsp;<h3>Fun fact:</h3>&nbsp;Did you know that the first 3 seconds in your website loading are decisive for the first impression of the user?&nbsp;<h3>Perfect Integration and Stability</h3>&nbsp;When all the elements are a perfect match, like a puzzle, the user experience is pleasant, website management becomes easier and the possibilities for customization and scaling become limitless. This is exactly what Drupal offers you: perfect integration of all the elements that work together perfectly, in the platform, for a unitary and stable result.&nbsp;If you have a high number of processes and functionalities on your website, choosing Drupal assures perfect integration between them.&nbsp;<h3>Flexibility and Scalability</h3>&nbsp;Perfect integration of all the elements means you will have endless development possibilities on an already developed basis. By being one of the most flexible CMS platforms, Drupal is perfect if you think that your website will be modified often in time.&nbsp;Because on other platforms it may be easier to build a new website from scratch, than to build up new functionalities that weren’t considered from the beginning, you can consider a Drupal website a long-term investment.&nbsp;<h3>Security</h3>&nbsp;Since we are talking about an open-source platform, it’s normal to raise the security question. However, Drupal is maybe one of the most stable and secure CMS platforms you can choose and that’s why:&nbsp;<ul><li>The Drupal security team, formed by more than 40 specialists, constantly works to identify, and fix vulnerabilities.</li><li>Passwords are encrypted in the database, including characters, which makes them almost impossible to break.</li><li>There is a community review system on every module, for a detailed check-up</li><li>Can be created a very detailed limited access in the platform, to ensure the necessary limits on accounts to maintain security.</li><li>There are constant updates that ensures fast solving for every potential security breach identified</li></ul>&nbsp;<h3>Free of Charge</h3>&nbsp;Even if we are talking about a top platform, very stable, flexible, and technologically advanced, Drupal is an open-source platform, so you won’t pay any extra money besides the actual website development.

When you begin a new website development project with a content management system in place (CMS), the most important decision you must make is what technology to use.&nbsp;For sure, the first option that comes to mind is WordPress, the most widespread CMS technology, that obviously has a lot of well-known advantages. However, WordPress is not a perfect fit for every website. So, before deciding, make sure you have all the facts. An alternative that is winning grounds, especially on high complexity projects, is Drupal.&nbsp;Let’s find out what are the main attributes of Drupal and when it’s the right CMS for your project.

Conclusion&nbsp;Drupal is the perfect choice for a high complexity project or a website with the potential for constant updates.&nbsp;If you are not sure that this is a perfect match for you or you have any more questions, you can contact us, and we will help you make an informed and strategic decision.

Explore strategic digital development services with Codezilla, specializing in Drupal expertise. Elevate your web presence today with our top-notch solutions!

Why do you need Drupal for your Website?

When you begin a new website development project with a content management system in place (CMS), the most important decision you must make is what technology to use …

Why Choose Drupal for Your Website?

Animated IntroWe know that the site should load in 3 seconds, but if it takes longer, during which time a nice animation appears on the screen and presents a preview of the site, tells a beautiful story or simply, it is eye catching, does not bother anyone.&nbsp;<h3>Punctual Animations</h3>&nbsp;This is the most typical form of animation, but hey, classic remains classic and doesn't go out of style. This category includes any on-page animated element that is not related to a particular user or site action:&nbsp;<ul><li>Animated background videos that tell the story of the brand or which gives you a mood.</li><li>Animated icons or design elements.</li><li>Logo animation.</li><li>Short GIFs.</li></ul><h3>&nbsp;</h3><h3>Micro Interactions</h3>&nbsp;Similar to punctual animations, micro interactions are small animations, but they happen in connection with the user's actions on the site. They can be activated by clicking on them, on the mouseover or on other actions defined as a cause and effect (enter the menu - animate the logo, press a key - go to the next page or change the background of the page you are on).&nbsp;The charisma of these small animations is given by the interaction with them and the user's power over what happens on the site. If they turn into little games or stories, they are even more attractive and interesting.<h3>&nbsp;</h3><h3>Scrollytelling</h3>&nbsp;Scrolling is the technique of telling an animated story, which unfolds in front of the user as he scrolls. It is perhaps the most dynamic form of animation that you can integrate into your site. Also, it offers countless possibilities for decline.&nbsp;We can have a website that is built element-by-element as we go through it or that just changes and animates. We can also have animated floating elements, which we keep with us throughout the length of a web page or we can even tell a whole story using user-controlled animation on a single frame. Sky is the limit!<h3>&nbsp;</h3><h3>Parallax</h3>&nbsp;Parallax is the father of animations, being one of the techniques used for years. In this case, the elements of the website move seemingly independently of each other, with different speeds, giving the feeling of dynamism and animation.&nbsp;Although in recent years it has had its ups and downs in terms of popularity, Parallax has returned in force due to the possibility of combining it with storytelling. And the result is pretty cool!

One thing is clear: in 2022 we like things to move. Especially if they move well. This is valid both in real life and online.&nbsp;Animations have always been those key elements that attract attention. Yet, it seems that 2022 has taken the whole concept of website animation to another level. And we really like it, because modern sites are creative, dynamic and they inspire interaction, which is, after all, the ultimate goal when it comes to what we want to happen online.&nbsp;We leave below some animation ideas that you can implement on your site, to be up to date with the latest trends.

All of the Above&nbsp;Good news, modern websites in 2022 are priceless because they don't have to be limited by one type of animation. As long as the used effects overlap nicely and match, telling the story together and using them does not have the undesirable result of overloading the user experience, we can say that the merrier principle fits perfectly!&nbsp;We hope that our information will inspire you to choose or create a website that is as dynamic and lively as possible!

Embark on a journey of the latest website trends for 2022 with Codezilla, where we offer an immersive adventure into strategic digital development services.

Website performance critical for Online Business

One thing is clear: in 2022 we like things to move. Especially if they move well. This is valid both in real life and online. Animations have always been those key elements …

2022 Website Trends: Animations

ChallengesCreate a mobile application for Splash that would include the following requirements:<ul><li>Simplicity and intuitiveness for the user (UX &amp; UI).</li><li>Stability and performance, regardless of the number of active users.</li><li>Managing the information and data obtained for the best decisions and personalized communication</li></ul>Approach and Solutions<h3>UX &amp; UI design</h3>When we first built the user flow and design for the app, our focus was to create simplified processes and build an overall pleasant user experience.<ul><li>Based on the phone number, we created a simple authentication process.</li><li>Easy access to all the essential information on the first screen.</li><li>Easy and intuitive access to start the ride by pressing a button.</li><li>Centralizing payment possibilities (prepay, per trip, subscription or voucher) and facilitating the prepayment process or saving card data in a single section (wallet).</li></ul><h3>Development Technology</h3>The application was built to be multiplatform, accessible in the same form on iOS and Android, easily scalable, with good loading speed and very stable, taking into account multiple subsequent updates from the beginning.To comply with all of this, <a href="/blog/react-native">React Native</a> was chosen for mobile applications, and for the backend we created a microservices architecture using the Node JS server with the Express JS framework and a database on SQL - Mongo DB.<h3>Admin Interface</h3>We built an admin with multiple functionalities outside the essential categories, to later facilitate the processes of optimization and updates, marketing automation and enhanced customer journey or BI.For development we used React, being a mature framework, with many libraries, which offers speed in development and security, having a solid community of developers.<h3>Custom Feedback</h3>Knowing that the application is only half the experience, and the feedback from the reality of using e-scooters is perhaps the most important, we used the application to manage it easily and quickly, giving customers the opportunity to give feedback directly in the app, after each ride.In addition, where it is possible, we have automated feedback management directly from the platform (for example, when a scooter receives 3 feedbacks with a star, it automatically goes into maintenance).<h3>Constant Maintenance and Optimizations</h3>With all of the implementations detailed above, we created an app with multiple tools and automations. It allowed us to bring relevant updates, from real experience and analysis on significant data, which would add value to the brand.

In the context of the growing interest in easier and more eco-friendly transport, Splash offers alternative urban mobility solutions - renting electric scooters in Bucharest. To support its premium brand position, because of its modern fleet &amp; high-quality scooters, Splash needed a mobile application that would strengthen its position - with an emphasis on quality and intuition.

ResultsTwo years after it was released, Splash became the largest alternative transport company with 100% Romanian capital, on the Romanian market. This is an achievement obtained based on user experiences and compliance with the brand promise (something to which the application had a substantial contribution), without significant marketing budgets.Moreover, the Splash brand continues to grow, and will soon launch a ride-hailing mobility service.

Dive into the success of Splash mobility application and admin interface. Explore strategic digital development services, redefining excellence in every aspect.

Splash mobility Mobile App and Admin Interface

In the context of the growing interest in easier and more eco-friendly transport, Splash offers alternative urban mobility solutions - renting electric scooters in Bucharest …

Case Study: Developing the Splash Mobility Mobile App & Admin Interface

ChallengeThe main purpose of the new website is to be a presentation, which represents the new brand in relation to what it means, what it can do, its vast experience, and its multiple successful projects. This means many interconnected variables on different levels and different scenarios (services offered, partners, projects, specific image galleries).Our main challenge was to build the new Wemat website in such a way that all these variables connect coherently with each other, both for the end-user and for the Wemat marketers who wanted an easy and intuitive CMS.Approach and Solutions<h3>Structured and Comprehensive Approach</h3>From the beginning, the project was divided into as many defining elements as possible, from component types, content structures and the interconnectivity between them, static and dynamic pages defined at component level and the dynamic links on each area.Using a Waterfall approach, we started the project development with the complete documentation, directions and deadlines for each stage and a clear objective regarding the result. In this process we used tools like Figma and Jira for the whole BA and PM process.<h3>Content Structures and Dynamic Pages</h3>All variables were defined as separate content structures, easy to enter in the CMS, structured and organised according to the flow agreed with the client.At the frontend level, the pages were built dynamically, using Axios to fetch data from the structures of content created in the site's pages.<h3>Intuitive Management Console</h3>For the administration console we chose Strapi, one of the easiest and most intuitive open source CMS development technologies.In addition, to add convenience and speed to content management, we used React Meltdown to render texts on the WhatYouSeeIsWhatYouGet principle.<h3>Used Technologies</h3><ul><li>Front end: ReactJS, React-markdown, React-slick, Axios, Sass.</li><li>Back end: Strapi, NodeJS.</li></ul>

Following an extensive rebranding process, Decor Floor, the market leader in flooring solutions, has become Wemat and recently launched its new website, <a href="http://www.wemat.global">www.wemat.global</a>, developed in partnership with Codezilla.

Results<ul><li>Short development time. It took only one month for the first stage of launching the website, as well as the completion of some functionalities and tasks related to the second stage. All of these translate into the completion of the whole project before the agreed deadline.</li><li>Easy administration console even for a non-technical user, with structured content upload and ease of understanding.</li><li>Dynamic website, which automatically pulls its content without duplicated information in pages or differences between pages with the same content.</li><li>Happy customer :)</li></ul>Look &amp; feel for the Wemat website was developed by Stirix.

Explore the success story of the development of Wemat global new website, crafted by Codezilla. Discover digital development services that define excellence.

Case Study - new website for wemat global

Following an extensive rebranding process, Decor Floor, the market leader in flooring solutions, has become Wemat and recently launched its new website …

Case Study: Codezilla Developed the New Website for Wemat Global

Codezilla | Inside out and leadership in a tech company

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Blogul Nostru: Ultimele Noutăți și Sfaturi

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Explore the digital realm with Codezilla. Uncover innovative perspectives and solutions in the field of digital development through our blog articles.

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