Digital Marketing Specialist

About Codezilla

We are a software development and digital marketing agency with integrated teams, delivering complex digital products and performance-driven digital marketing projects.

At Codezilla, strategy, creativity, data and technology work together. We collaborate closely across teams, test ideas, optimize continuously and focus on work that brings real results, not just nice reports. 

Key Responsibilities

• Plan, set up and optimize paid media campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads and TikTok Ads.
• Manage campaign budgets, audiences, targeting, placements, creatives and bidding strategies.
• Create organic social media posts and promote selected posts through paid campaigns, managing targeting, budgets and performance for each boosted post.
• Manage SEO activities, including keyword research, on-page optimization, content recommendations, internal linking and performance monitoring.
• Monitor paid media, SEO and social media performance and identify opportunities for improvement.
• Work with analytics and reporting tools to understand user behavior, campaign performance and conversion paths.
• Prepare clear performance reports and actionable insights for internal teams and clients.
• Support landing page and content optimization based on performance data.
• Stay up to date with Paid Media, SEO, Social Media and Digital Marketing best practices.

What we’re looking for

• 1-2 years of experience in digital marketing, with mandatory hands-on experience in Paid Media.
• Experience with paid media platforms such as Google Ads, Meta Ads, LinkedIn Ads or TikTok Ads.
• Basic to good understanding of SEO principles, including keywords, on-page optimization, internal linking and organic performance monitoring.
• Experience or good understanding of Social Media Management, including content planning, organic posting and boosted posts.
• Experience working with analytics tools such as GA4, Google Tag Manager, Google Search Console or similar platforms.
• Good understanding of tracking, conversions and performance reporting.
• Ability to read data and turn it into clear, useful recommendations.
• Attention to detail and a results-oriented mindset.
• Good communication skills and ability to work in a team.
• Advanced English proficiency.

Nice to have

• Experience with Looker Studio.
• Experience with paid media reporting and data visualization tools.
• Basic understanding of landing page optimization and conversion rate optimization.
• Experience working with content calendars.
• Familiarity with SEO tools such as SEMrush, Ahrefs, or similar platforms.
• Interest in AI tools for marketing, reporting, SEO or campaign optimization.