You’re watching the numbers, impressions are high, you are on the first page of SERP but there are no clicks. You are not alone. Most companies today are drowning in data but have no real insight into why there are no conversions.
At Codezilla, we help businesses move beyond numbers. As an official Hotjar Partner and digital strategy agency, we specialize in turning behavioral data into real improvements across websites and applications with the help of implementations, analysis, and consulting.
What is Hotjar?
Hotjar is a behavior analytics tool that helps you understand how people interact with your website or app. Here’s the fun part, instead of showing you numbers, like Google Analytics, Hotjar shows you how users behave visually (no, for real, it really shows how the users interact with your page).
Some key features that will (definetelly) catch your attention:
1. Heatmaps - See where users click, scroll, move their cursor etc. Why is is called a heatmap? Think of the weather news – a map with colors that shows the hot and cold areas, red = lots of activity, blue = not so much.
2. Recordings - Watch people use your site. See every move, every hesitation and even the rage-clicks! Having a real perspective of a first-time user on your page helps you identify the real problems.
3. Feedback - You don’t know what the real problem is with your site? Ask you customers directly in the page. Learn what users love, what they have and what can it be improved.
Implementation
Installing Hotjar is the easy part. To make it work to full capacity, that’s where we intervene. As a partner, we don’t just set it up, we guide you through a structured implementation plan.
Here’s how we’ll help you as a partner:
- Set up heatmaps for you pages.
- Define key user journey.
- Connect Hotjar to other tools - including your CRM and marketing automation platforms.
- Filter session recordings so you’re not wasting time watching random clicks.
Here’s how we’ll help you as Codezilla:
- Spot where things are broken, unclear or frustrating.
- Suggest what needs to change then help you fix it.
- Improve design, copys or website bugs.
- Test updates, track results, and adjust based on real behavior.
So why us?
As a digital agency we handle the full setup, from installing Hotjar and integrating it with the tools you already use. One data starts coming in, we help you make sense of it. We turn raw behavior into clear things you can test and improve. And we don’t stop here: we stay involved, help implement the changes, and keep optimizing based on what works.
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